The PODCAST

Startups, Start-ups, Start-Ups! Their products stand for innovation and technological progress. Many businesses are adopting highly digital and internet-based models, with a growing number of startups placing artificial intelligence (AI) or sustainability at the forefront of their entrepreneurial actions. But many of them fail. In particular because of marketing, sales, and customer acquisition, which are proven to be the biggest challenges in Germany and across Europe. This is once again demonstrated by the current German Startup Monitor, the Green Startup Monitor, as well as various other scientific studies (including the European Startup Monitor, KfW Startup Monitor, and Startup Genome Report). The start is always the hardest part. How have founders managed to take their startups from zero to one? How have they validated their ideas and built Minimum Viable Products? How did they succeed in finding and implementing a well-functioning marketing and sales strategy? Which activities, measures, and channels have performed best for them, and what else have they experienced that is interesting to know about? Tune in to the 'Marketing From Zero To One' podcast for the answers!

The interviewed founders

Stories & Best-Practices from

Are you a founder of an innovative startup with paying customers and exciting stories to share? Would you like to be part of the "Marketing From Zero To One Podcast"? 👉 marketing021podcast(at)gmail.com 👈🏿

All previous episodes

Current Season #10:

• S10/E12 with Christian Sigmund (WILDPLASTIC®) | Plastik Recycling Wildbags Impact Entrepreneurship

• S10/E11 with Markus Veith (bettercoach) | Coaching Leadership HR Development Plattform

• S10/E10 Special Edition | Panel-Discussion with Prof. Heike Hölzner, Moritz Kreppel, Alex Kölpin

• S10/E09 with Florian Herschke (ZENSPOTTING) | Mindfulness Yoga Meditation Wellbeing Livekurse

• S10/E08 with Aimie-Sarah Carstensen (ArtNight) | Kunst Malen Kreativität Hyper-Growth Marketing

• S10/E07 with Maximilian Zott (kooky) | Mehrwegbecher Software Direktvertrieb Impact Startup

• S10/E06 with Florian Henle (Polarstern Energie) | Ökoenergie Impact Social Business Nachhaltigkeit

• S10/E05 with Fabian Eckert (RECUP) | REBOWL Mehrwegbecher CO2 einsparen Impact Startup München

• S10/E04 with Matthias Hunecke (Brille24) | Investor Seriengründer eCommerce Sirius Minds EXIST

• S10/E03 with Jessica Krauter (buah) | Früchte Gefriergetrocknet Influencer Marketing Entrepreneurship

• S10/E02 with Jan Homann (EQOLOT) | Creator Influencer Marketing Software ZU Friedrichshafen

• S10/E01 with Paul Pizzinini (Off) | Camping CamperBoys München Rebranding SEA

Season #9:

• S09/E12 with Mario Konrad (RYZON) | Triathlon Radsport Jan Frodeno Design Marke Köln

• S09/E11 with Felix Heinricy (Resourcify) | CleanTech Abfallmanagement Zero Waste Software Hamburg

• S09/E10 with Björn Wind (voiio) | 360° Work Life Plattform HRTech Startup Berlin

• 💯🎈🥳 S09/E09 with Waldemar Zeiler (einhorn) | Vegane Nachhaltige Kondome Folge #100 🎉🍩🎈

• S09/E08 with Nina Mannheimer (Klim) | AgriTech Regenerative Landwirtschaft Carbon Farming

• S09/E07 with Dana von der Heide (Parcel Perform) | Logistik Tech Daten ECommerce Singapur

• S09/E06 with Maria-Liisa Bruckert (IQONIC.AI / Sqin) | Impact HealthTech Künstliche Intelligenz

• S09/E05 with Dr. Steffen Zoller (Care with Care / Digital Career Institute) | EdTech Startup HHL

• S09/E04 with Wilhelm Hammes (Planted.green) | Klimaschutz Bäume pflanzen SavethePlanet Köln Start-ups

• S09/E03 with Dr. Andreas Renner (GOOD Search) | Impact Startups Suchmaschine GOOD Gexsi Enactus

• S09/E02 with Anna Yona (Wildling) | Barfußschuhe Impact Startups Nachhaltigkeitspreis Crowdfunding

• S09/E01 with Ben Unterkofler (share) | Impact Startups Marketing Branding 1+1 Prinzip

Season #8:

• S08/E10 with Martin Menz (Relaxdays) | E-Commerce Haus Wohnen Garten Halle an der Saale

• S08/E09 with Influencerin & Unternehmerin Melanie Kroll | Influencer Marketing Instagram TikTok

• S08/E08 with Christian Anuth (I LOCK IT) | THB haveltec HavelValley Bike Fahrrad Crowdfunding

• S08/E07 with Sabine Anna Engel (Miomente | Frida & Fritz) | Koffeinfreier Kaffee Influencer Marketing

• S08/E06 with Daniel Dierkes (SureIn) | Startups Marketing InsurTech Sequoia Growth

• S08/E05 with Dr. Sandy Glückstein (PoBeau) | Startups Marketing Amazon Hautcremes Mut Bootstrapping

• S08/E04 with Florian Dyballa (Aivy) | Startups Marketing HRTech KI Lebenslauf Live Podcast

• S08/E03 with Dr. Kilian Schmidt (Kertos) | Startups Datenschutz DSGVO Software Live Podcast

• S08/E02 with Angelika Birk (dreamteam) | Startups HRTech Frankfurt New Work Team, Team, DreamTeam

• S08/E01 with Leo Marose (StackFuel) | Startups Marketing Data Science BigData Literacy Berlin

Season #7:

• S07/E10 with Emilia Theye (Clare & Me) | Startups Marketing MVP HealthTech

• S07/E09 with Marcel Horndasch (Pacta) | Vertrieb Content Marketing Vergleichsportale BlockAxs

• S07/E08 with Torsten Becker (Carbonauten) | Giengen an der Brenz Startups GreenTech Minus CO2

• S07/E07 with Janis Zech (Weflow) | Vertrieb Content Marketing Salesforce Fyber Tech Start-ups

• S07/E06 with Miriam Mertens (DeepSkill) | Köln Startups HRTech Personalentwicklung Coaching NewWork

• S07/E05 with Emanuel Heisenberg (ecoworks) | Berlin ConTech PropTech Null Emissionen Baubranche

• S07/E04 with Susanne Krehl (Fabit) | Berlin Startups App FinTech Sparen Schulden TikTok

• S07/E03 with Pan Katsukis (Remerge) | Berlin Scale-up App Retargeting Startup Company Culture

• S07/E02 with Kilian Kaminski (Refurbed) | Impact Startups Circular Economy GreenTech eCommerce Vienna

• S07/E01 with Dominik Campanella (Concular) | Impact Startups Circular Economy GreenTech Bauindustrie

Season #6:

• S06/E11 with Tanja Bogumil (Perfeggt) | Startups FoodTech Vegan Ei Egg HHL

• S06/E10 with Jerome Lange (koppla) | Startups Potsdam ConTech Lean SaaS Whitepaper Content

• S06/E09 with Rahel Demant (XR Bootcamp) | Startups VR Virtual Reality Education Metaverse Webinare

• S06/E08 with Benjamin Heese (Feelbelt) | Startups Hardware Crowdinvesting Influencer Marketing

• S06/E07 with Carsten Hermann (AiroDoctor) | Startups Covid Innovation Luftreiniger Raguhn HYPEBOX

• S06/E06 with Hector Hughes (Uplugged) | Startups London Digital Detox TinyHouses Influencer Marketing 🇬🇧

• S06/E05 with Max Kersting (Regimen) | Startups HealthTech Mobile App Entrepreneurship

• S06/E04 with Benjamin Gumpp & Tobias Hoelzer (vCOACH) | Künstliche Intelligenz KI Startups HRExellence

• S06/E03 with Tim Wegner (Workist) | KI Startups DeepTech HTW Berlin EXIST Gründerstipendium 468

• S06/E02 with Henrik-Jan van der Pol (Perdoo) | Startups OKR Strategy B2B SaaS Inbound Marketing 🇬🇧

• S06/E01 with Julia Gebert (RYSTA) | Startups PropTech IoT Internet of Things Digital Innovation

Season #5:

• S05/E11 with Dr. med. Alice Martin (Dermanostic) | Startups MedTech Hautarztapp App TikTok Düsseldorf

• S05/E10 with Hanna Marie Asmussen & Lisa Dahlke (Localyze) | Startups YCombinator Hamburg HRTech

• S05/E09 with Sarah Grohé (erlich textil) | Startups Sustainable Fashion Nachhaltigkeit Underwear

• S05/E08 with Annie Dörfle & Lena Spak (Scobees) | Startups Digitale Bildung App New Learning EdTech

• S05/E07 with Martin Weber (one • five) | Startups Biotech Reduce Plastics Packaging Infarm AgTech

• S05/E06 with Jörn Mecher (INTERMATE) | Startups Influencer Marketing Agentur Berlin Hamburg

• S05/E05 with Sven Engelmann (OMQ) | Startups SaaS B2B Software Künstliche Intelligenz Brandenburg

• S05/E04 with Sebastian Degenhart (Serious Business) | Startups Marketing Branding Digital Agentur

• S05/E03 with Daniel Krauss (FlixBus) | Startups Marketing Vertrieb Fernbus Reisen New Mobility Mobilität

• S05/E02 with Sebastian Hust(Talentcube) | Startups Marketing Vertrieb Videobewerbung HRTech

• S05/E01 with Antje & Matthias Enzi (UpLeveled) | Startups Marketing Vertrieb Coding Bootcamp Vienna

Season #4:

• S04/E12 with Adrian Roepe (KERBHOLZ) | Startups Köln Vertrieb Lifestyle Holzbrillen Holzuhren FashionTech

• S04/E11 with Katharina Kurz (BRLO Craft Beer) | Startups Berlin Brwhouse Gastronomie Vertrieb

• S04/E10 with Sebastian Klapper (FINLEX) | Startups InsurTech Versicherung Frankfurt InsuranceTech

• S04/E09 with Anna Michel (scale up) | Startups Scaling-Up Vertrieb

• S04/E08 with Jana Tepe (Tandemploy) | HR Tech New Work New Leadership HRTech

• S04/E07 with Philipp Reittinger (ZweiDigital & Places) | Performance Marketing Facebook SocialMedia

• S04/E06 with Alvaro Rojas (Hyrise Academy) | Career TechSales SalesTraining B2BSales 🇬🇧

• S04/E05 with Prof. Dr. Julia Schoessler (schoesslers) | PR Public Relations Kommunikation WeSpeakTech

• S04/E04 with Maximilian Modl (Sendinblue) | Newsletter2Go E-Mail Newsletter Marketing Startups MarTech

• S04/E03 with Lorenz Illing (TAM Akademie) | Trainerakademie Leadership New Work Vertrieb Startups

• S04/E02 with Beat Blaser (Falkensteiner Ventures) | VentureCapital Investor Startups TravelTech

• S04/E01 with Moritz Zyrewitz (Kolonne Null) | Alkohohlfreie Weine Startups Food Vertrieb FoodTech

Season #3:

• S03/E12 with Florian Hübner (Uberall) | Startups LocationMarketing SaaS B2B Vertrieb RetailTech

• S03/E11 with Marius Liefold & Dennis Wagner (Denton Systems) | Startups Vertrieb Gründerstipendium

• S03/E10 with Prof. Dr. Bastian Halecker (Nestim) | Startups FoodTech HungryVentures Vertrieb DeepTech

• S03/E09 with Severin Matusek (Co-Matter) | Startups CommunityBuilding Photografie

• S03/E08 with Christoph Baier (Ambivation) | Startups Corporates Mittelstand Matchmaking Scouting

• S03/E07 with Julian Leitloff (Fractal) | Startups Blockchain 3D-Druck Stilnest Keinhorn

• S03/E06 with Christin Friedrich (Innovestment) | Startups Vertrieb Crowdfunding Finanzierung

• S03/E05 with Benjamin Bolland (Produktexperte) | Startups Produkt Produktentwicklung Digital

• S03/E04 with Dr. Jens Hutzschenreuter (Digital Business Group) | Startups B2B Vertrieb Sales

• S03/E03 with Michael Jäger (Cremanski & Company) | Startups Digital Sales Vertrieb B2B LeadGen

• S03/E02 with Felix Schroeder (Chatchamp) | Startups Chatbots Guided Selling SaaS MarTech

• S03/E01 with Madita Best (Theyo Labs) | Startups Faire Schokolade ContentMarketing FoodTech

Season #2:

• S02/E12 with David Holetzeck (Table of Visions) | Marketing Startups Entrepreneurship Innovation Crowdsourcing

• S02/E11 with Fabian Kofler (Free2Move) | Digitales Marketing Startups Mobility CarSharing App

• S02/E10 with Andreas Dittes (Talentwunder) | Startups Vertrieb BigData Active Sourcing HRTech

• S02/E09 with Arik Meyer (SwitchUp) | Entrepreneurship Startups Fairänderer Fairness Tarifaufpasser PR

• S02/E08 with Tobias Eichenwald (Senic) | Vertrieb Startups Hardware Design SmartHome Crowdfunding

• S02/E07 with Christoph Kruse (bookingkit) | Marketing Vertrieb Startups Scaleup B2B SaaS Software TravelTech

• S02/E06 with Holger Seim (Blinkist) | Marketing Vertrieb Entrepreneurship Startups MobileApp App

• S02/E05 with Linda Wonneberger (CUCA BY LINDA) | Marketing Entrepreneurship Startups FemCare Lean

• S02/E04 with Steffen Manes (mobileJob) | Marketing Vertrieb Startups DesignThinking MVP Lean HRTech

• S02/E03 with Philipp von Gilsa (Kontakt.io) | Marketing Vertrieb Startups Beacons IoT

• S02/E02 with Jakob Muus (Tracks) | Marketing Startups Platooning New Mobility Mobilität

• S02/E01 with Alexander Kölpin (seed + speed Ventures) | Marketing Vertrieb Startups Venture Capital

Staffel #1:

• S01/E13 with Lena Marbacher & Sebastian Klein (Neue Narrative) | Marketing Startups New Work Loop

• S01/E12 with Nora Blum (Selfapy) | Marketing Vertrieb Entrepreneurship Startups Therapie HealthTech

• S01/E11 with Michael Janek (Stickerstars) | Marketing Vertrieb Startups Sammelalben

• S01/E10 with Philippe Bopp (Machtfit) | Marketing Vertrieb Startups BGM Gesundheitsmanagement HealthTech

• S01/E09 with Christoph Hardt (COMATCH) | Vertrieb Entrepreneurship Plattform Startups Digitalisierung Beratung

• S01/E08 with Jonas Miebach (Funeria) | Marketing Vertrieb Entrepreneurship Startups Accelerator

• S01/E07 with Michael Högemann (MagaLoop) | Vertrieb Entrepreneurship Startups Kiosk Handel RetailTech

• S01/E06 with Manuel Hinz (CrossEngage) | Vertrieb Entrepreneurship Startups Marke CRM MarTech

• S01/E05 with Chanyu Xu (her1) | Marketing Vertrieb Entrepreneurship Startups FoodTech

• S01/E04 with Daniel Kollmann (Vivelia) | Marketing Vertrieb Startups Coaching Achtsamkeit

• S01/E03 with Dominic Blank (POSpulse) | Marketing Vertrieb Startups Handel Marktforschung Lean MVP

• S01/E02 with Aaron Rosen (Project A) | Marketing Vertrieb Startups Finanzierung Growth Investor

• S01/E01 with Moritz Kreppel (Urban Sports Club) | Marketing Vertrieb Entrepreneurship Startups Sport SportsTech

About the interviewer

Martin Wrobel is a professor of Business Administration and Entrepreneurship at Brandenburg University of Applied Sciences, a visiting professor of Entrepreneurship at Pompeu Fabra University (TecnoCampus) in Barcelona, and an affiliated researcher at the Alexander von Humboldt Institute for Internet and Society. Previously, he served as a visiting professor of Marketing at the Berlin School of Economics and Law. He earned his Ph.D. in the field of Entrepreneurship and Marketing from the Berlin University of the Arts, with research stays at the Massachusetts Institute of Technology (MIT Media Lab) in Cambridge and The New School (Parsons' School of Art, Media, and Technology) in New York City. Over the course of several years, he contributed in various roles to the development and growth of two SaaS startups, namely Meltwater and Freshworks.

Panel discussion and book presentation on the topic "Impact of Marketing and Sales for Startups" (in German language) on June 24, 2024, at HIIG with Prof. Dr. Heike Hölzner, Moritz Kreppel, Alexander Kölpin, and me (from left to right)

TEDx Talk "Die Anatomie von Startup Gründer*innen" About Competencies of Founders

Digitaler Salon HIIG / ALEX Berlin "Nur mal kurz die Welt retten?" – Discussing Green Entrepreneurship and Impact Startups

4GameChangers Festival “Innovationstreiber Krise - Von den Erfolgschancen aus der Not” About Crisis and Startups

Guest interviewers

Jasmin Munaf is a former Master's student in the program of Technology and Innovation Management and Entrepreneurship at Brandenburg University of Applied Sciences. Jasmin completed her Bachelor's degree in Environmental Engineering at the Berliner Hochschule für Technik (BHT). She has taken courses in Creative Thinking at Imperial College London and has had a long-standing interest in sustainability, particularly in the context of impact startups. In 2023, Jasmin won the prestigious Brandenburg Innovation Competition (BraIn) in the 'Innovation' category with her idea 'DripCheck'.

In the media

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ON social media

Current pictures

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Get in touch: marketing021podcast(at)gmail.com